Showing posts with label Class Notes. Show all posts
Showing posts with label Class Notes. Show all posts
Tuesday, 25 September 2012
Sunday, 16 September 2012
The Textual Analysis Toolkit
Rule Number 1- All images are 'contructed' to create meaning
Rule Number 2- EVERYTHING IS THERE FOR A REASON
Rule Number 3- all texts are intended for someone
Just as there are many layers in the construction of a text, there are several processes' incolved in the analysis of images and other popular cultural texts.
1- Denotation: Describing exactly what you see and/or hear
2- Connotation: Think about what it might mean. What does the image suggest? Have you seen something similar somewhere else? Is there anything special about the choice or combination of particular elements?
3- Anchorage: Is there any accompanying writing that emphasises or re-enforces the meanings that are suggested by the image?
4- Treatment: How has the text been constructed? What materials have been used, in what way? Consider the choice of colours, lighting, locations, characters, props, etc.
5- Context: Who constructed the text and why? When was it constructed?
6- Ideology: What values and ideas are being represented in the text?
Rule Number 2- EVERYTHING IS THERE FOR A REASON
Rule Number 3- all texts are intended for someone
Just as there are many layers in the construction of a text, there are several processes' incolved in the analysis of images and other popular cultural texts.
1- Denotation: Describing exactly what you see and/or hear
2- Connotation: Think about what it might mean. What does the image suggest? Have you seen something similar somewhere else? Is there anything special about the choice or combination of particular elements?
3- Anchorage: Is there any accompanying writing that emphasises or re-enforces the meanings that are suggested by the image?
4- Treatment: How has the text been constructed? What materials have been used, in what way? Consider the choice of colours, lighting, locations, characters, props, etc.
5- Context: Who constructed the text and why? When was it constructed?
6- Ideology: What values and ideas are being represented in the text?
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