Rule Number 1- All images are 'contructed' to create meaning
Rule Number 2- EVERYTHING IS THERE FOR A REASON
Rule Number 3- all texts are intended for someone
Just as there are many layers in the construction of a text, there are several processes' incolved in the analysis of images and other popular cultural texts.
1- Denotation: Describing exactly what you see and/or hear
2- Connotation: Think about what it might mean. What does the image suggest? Have you seen something similar somewhere else? Is there anything special about the choice or combination of particular elements?
3- Anchorage: Is there any accompanying writing that emphasises or re-enforces the meanings that are suggested by the image?
4- Treatment: How has the text been constructed? What materials have been used, in what way? Consider the choice of colours, lighting, locations, characters, props, etc.
5- Context: Who constructed the text and why? When was it constructed?
6- Ideology: What values and ideas are being represented in the text?
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